rockstar recovery

May 28

Rockstar has always been categorized with drinks like Red Bull and Monster. Very extreme. But Rockstar Recovery is Rockstar’s transition into the influencer lifestyle stream. While still keeping up with that original Rockstar tone of being a quote-on-quote “Rockstar”, Rockstar Recovery is for the life after the “9 to 5”. It is a mid-day drink to replenish your social battery so you can keep on going. The Pepsi team was asked to deliver a social media campaign revolving around female health and lifestyle TikTokers that included a welcome kit and an “original sound”.