jack ryan season 3

May 28

It has been two years since Amazon Prime’s Jack Ryan Season 2. Season 3 will be releasing later this year and the Amazon Prime Video team was asked to begin planning the return of Jack Ryan. There are four phases to the campaign: pre-teaser, teaser, trailer, and release. Each phase had its own deliverables. Although all social media platforms would be utilized (ie. Instagram and Twitter), there was a focus on Facebook as the demographic for the Jack Ryan audience was a little older.